
The POMCAST
A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
Episodes
9 episodes
Google's Core Update: AI Overviews and the Future of Search for SMGs
In this episode of The POMCAST, Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses...
•
Season 2025
•
Episode 9
•
47:31

Unlocking PMAX: What You Need To Know About Google's Performance Max Campaigns
Google's Performance Max (PMAX) campaigns have been around for a while, but many advertisers still struggle to fully understand how they work and how to optimize them. In this episode of The POMCAST, Seth Peacock, Associate Director of Paid Med...
•
Season 2025
•
Episode 8
•
43:24

Multifamily Marketing: Boosting Apartment SEM and PPC Efficiency
In this episode of The POMCAST, Claire Shaug, COO of Premier Online Marketing, joins the conversation to share expert insights on apartment SEM (Search Engine Marketing) and PPC (Pay-Per-Click) strategies. With years of experience in m...
•
52:11

Mastering Digital Marketing in 2025: Optimizing Budgets and Unlocking Organic Growth
Get ready to master your digital marketing budget with insights from Mike Shaug, founder and CEO of Premier Online Marketing. Learn how to reverse engineer your traffic needs from lead generation goals and why too much traffic is never a proble...
•
Season 2024
•
Episode 6
•
44:08

Automotive SEO: Tips, Tactics and Insights For Dealers
Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Mike Shaug and Andres Fernandez from Premier Online Marketing. We'll unravel the secrets ...
•
Episode 5
•
1:15:22

Mastering Multifamily Marketing: Google Ads and Paid Media Strategies for High Occupancy
Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the ...
•
47:33

Keyword Categories and Strategies For Automotive and Powersports Dealers
Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sp...
•
Season 2024
•
Episode 3
•
1:34:02

Automotive ROAS: Expert Strategies For Immediate Impact
Get ready to learn the secrets to maximizing your ROI and ROAS in the automotive and power sports industries with expert insights from Mike Shaug, founder and CEO of Premier Online Marketing. Discover how to avoid negative profitability and set...
•
Season 2024
•
Episode 2
•
1:02:31

Eliminate Waste, Maximize ROI: Navigating Google Ads and Marketing Optimization
Discover how your digital marketing dollars might be slipping through the cracks as Mike Shaug, CEO of Premier Online Marketing gets into the details of hidden waste within Google Ads. We take a special look at the automotive industry, yet the ...
•
Season 2024
•
Episode 1
•
1:08:39
