The POMCAST
A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
The POMCAST
Google's Core Update: AI Overviews and the Future of Search for SMGs
In this episode of The POMCAST, Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses.
Andres explains how AI Overviews are changing search behavior, pushing many small business websites further down the page or out of view entirely. He discusses the rise of zero-click searches, the increasing influence of large language models like ChatGPT and Grok, and how local businesses can adapt without blowing their budgets.
You’ll hear practical strategies for making your website more visible and resilient, including how to leverage structured data, create content that taps into conversational queries, and use tools like Google Search Console to stay competitive.
Key insights from this episode include:
- What Google’s latest core update really means for local SEO
- How AI-generated summaries are reshaping search results
- Why structured data is more important than ever
- The role of FAQ-style content in ranking for modern queries
- How to think about SEO in the age of AI and zero-click searches
- Tools and tactics every SMB should consider using now
Whether you're in automotive, multifamily, legal, or another local industry, this episode will give you clear direction for navigating the rapidly evolving search landscape.
Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com
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Podcast Directed and Produced by: www.hiredgunsagency.com
Welcome back to the podcast. This is the official podcast of Premier Online Marketing and, like, I think, every episode, I'm your host, sean Reince. Today, well, we have actually a return guest from Premier Online Marketing. We're digging into search trends with a very sharp focus on what matters most for small and mid-sized businesses, and with us is SEO strategist resident algorithm whisperer, andres Fernandez. He's the director of SEO at Premier Online Marketing. Welcome back to the podcast, andres.
Speaker 2:Thank you, Sean. Glad to be back with some news, hopefully Good news.
Speaker 1:That's good stuff. It's like right up your alley. This is so. We'll be talking about latest Google, the core update, the AI's growing impact on search behavior, cutting through all the noise to do what premier online marketing does, which is just bring you practical, actionable insights. So let's get into it. I want to start with big picture. Andres, let's just start because we're still early in 2025. How would you describe the overall direction of search in 2025? What are the most important shifts that you're seeing that small businesses probably should understand?
Speaker 2:Yeah, well, the the the biggest shift is how search behavior has been changing. Over the past couple of years. Google dominated all the search risk, most of the queries, you know just everyone going queries. All the attention going to Google and Bing had some search share, for sure, but what we're seeing nowadays is more people are adopting LLMs, chatbots, chat, gpt and all that. But also how Google is also displaying search results has changed with the AI overviews, and so we're seeing a significant shift in how people are searching, but also how search results are being served to the user. How search results are being served to the user and that has had an impact in small businesses, local business websites and people that would share their expertise about their industry and whatnot are now being buried under a wall of AI overviews, five ads, search snippets and then finally showing their website. So, unfortunately, that's the landscape of 2025 for search of 2025 for search.
Speaker 1:So let's dig in a little bit and start with this Google update. That's happened here in March of 2025, described by a lot of people as a core update, and I think a lot of people that follow your content and are in the digital marketing space, especially on SEO, are familiar with the fact that Google makes updates regularly all throughout the year, but some are much more significant and it feels like this one here in March. Well, the month we're still in, well, end of March is pretty significant, so can you share with us what's changed and how might it be affecting local seo for small and mid-sized businesses?
Speaker 2:yeah. So this core update um which just finished rolling out recently. Um, it pretty much focuses on the quality and relevance of search results. Um, and what this means is Google once again is focusing on content quality. They want to serve original, high quality content and especially with LLMs, we're seeing the same content just regurgitated in a different way and with a different tone, and so Google is rewarding, or wants to reward, original content. Also, user-generated content is being rewarded.
Speaker 2:You know forums and, of course, you know Reddit, quora all of those appear at the top when you have more of a conversational query than just thinking about how can I improve my content is, how can I add my industry expertise, which is crucial, right for content quality, for user experience, and answering Google's questions.
Speaker 2:On top of that, google is putting an emphasis in reviews, just trustworthiness signals like reviews, citations, even also just having high quality photos instead of having render, renderings, you know, but having high quality reviews, trustworthy reviews, and and having, you know, high quality citations, citations that are, you know, in line or very similar to your name, address, phone number, you know that match.
Speaker 2:All of that is very important for local businesses. I would say, if you're not doing that, you're falling behind. And in the topic of high-quality photos, you know we've seen in the past few years is that when people look for, just for an example, for a power sports dealership, if you look for a power sports or motorcycle dealer, you will get, you know, the local map pack and then the thumbnail will be the storefront. Whereas if you look for side-by-sides for sale and you get served a map pack query, the thumbnail will change to a side-by-side or you know an in-store picture of a group of side-by-sides. So super important to have all of those signals and really just have as much information and creative in your listings to maximize that.
Speaker 1:Were there other types of businesses, from a local SEO perspective, that were impacted by the update, and were there any ranking changes that hit one vertical more so than another? I know you guys are heavy in apartments. Some people refer to that as multifamily. I know you guys are heavy with automotive, power sports, motorcycle dealers, rv dealers, lawyers. Are there any that kind of? Oh my goodness, if you haven't, you should go and check that, because I know that this thing, I think, just finished, within the last couple of days, the full rollout. So are there businesses that you're like, hey, you guys are probably more likely to be impacted for better or for worse.
Speaker 2:Yeah, that's a great question. Us. The majority of the impact that we're seeing is in law firms because, you know, for law firms, the good thing about you know, law firm SEO is that you have the ability to create content at a state level because of different laws and regulations, and even at a county level and regulations even at a county level, and so what we're seeing is that when attorneys create original content, that content gets pulled from their blogs and then it gets served as an AI overview. And so an AI overview is a zero-click search, which means that it answers the user's question or query and they don't create any traffic. They don't get pulled into the attorney's website, so they don't go through the funnel or they lose the chance to get some brand awareness out there. They lose the chance to get some brand awareness out there, and so we're seeing for some attorneys just losing that traffic clicks and impressions.
Speaker 2:Well, clicks actually not impressions, but clicks going down because of this AI overview and just the new way of searching. Interesting, but in the realm of bottom funnel, local searches, everything stays the same. I think that the good news is that AI overviews don't seldom impact local searches, map pack searches, and we've even had some clients ask me if we could rank them in chat, gpt for map pack searches, and there's a whole way of AI-proofing your website. For sure, but the attention is still on Google, and so shifting strategies to chat, gpt or something like that is not um, um, roi. You know it's not a good return of investment, for sure.
Speaker 1:I want to ask you a little bit about structured data and you also mentioned a little bit of the AI readiness. There's certainly a lot of discussion and you know effort that people are trying to execute against strategies for, you know, showing up in search visibility. If they're, you know whether they're using chat, gpt and its ability to crawl the web, search the web or grok or whatever their favorite LLM is. Several of them are now web enabled. There's a structured data conversation that I think plays in both you know, standard, organic optimization as well as now in the rise of AI. How and just your opinion like how important is structured data now in consideration of AI and LLMs as they search? You know the search results.
Speaker 1:I've been playing around with this myself and is there something that you would tell a small business to do differently, or is it still? You know it's same strategies right now, but is there anything that they should be doing differently, or at least thinking about?
Speaker 2:Yeah, well, structured data is a topic that I'm very passionate about.
Speaker 2:I've been, you know, leaning heavily to structured data for a very long time.
Speaker 2:And for folks that don't know, structured data is basically a piece of code that you add to your website, that you added to.
Speaker 2:It's not invasive, you know, it's just something that you can add.
Speaker 2:It's a script that just contains strings of code.
Speaker 2:I mean, those strings of code contain information about your business or the page that you're seeing, the web result that you're seeing, and so we use structured data currently for, you know, local SEO, to basically give the crawlers more information about the business, service areas, entities, social media links just leverage as much as we can the use of structured data to add as much information as possible.
Speaker 2:And the reason why we do this is because we like to add this to the homepage and to other pages as well, but primarily the homepage, because it's the first page that Google crawls and is usually the one that's connected to your Google business profile URL, and so that's where Google gets most of their information. And since it is just a string of code that doesn't need rendering, it doesn't need any processing or trimming or any, you know, any type of like data consolidation, is very lightweight and it's something that is very easy for crawlers to read and LLMs as well. There's been recent conversations in SEO conferences and other LLM like Twitter and such, that mentions that LLMs, when they're consuming information from the Internet, they give preference to structured data because it's just way cheaper to process, way cheaper to process to render than getting the information off of the parsing a website processing the information et cetera.
Speaker 1:You can just grab it from infrastructure data and it's much cheaper much lighter and it's just a better way for that to feed crawlers and LLMs. Yeah, it's very interesting and I don't think a lot of people spend enough time just to have at least a base level of knowledge around the importance of structured data. It's not new in terms of its importance. It's actually been very important for a long time. But it's kind of one of those foundational elements that I think people underserve in terms of how much they understand it and why it's important Anytime. Like you know, when Google makes a huge core update, that takes, I think, this one, what took a couple of weeks to completely roll out.
Speaker 1:Yeah, structured data is definitely one of those places where you want to go start going through the update to find out hey, did anything change, right?
Speaker 1:I mean, people look for any points of devaluation, any points of devaluation if you're finding like, oh, you know, I know I read a couple things where content from forums got devalued. Some programmatic content started to receive penalties in this update. So structured data is just one of those things where I always tell people like you don't have to totally go, you know, to the deepest level of geek on it. Like you don't have to be Andres and know it at the deepest level. You can taste the fertilizer You're so deep in the weeds. But you do need to understand it at a foundational level so that when big updates happen, that you would at least call Andres or whomever is your SEO director, expert and handling that for your business, and be able to have an intelligent conversation about it. Or you can be taken by somebody who talks about it or doesn't talk about it, and and if they don't understand it, um, there's no way that you're going to understand it.
Speaker 2:So I think that's really important yeah, I just wanted to add to that that, um, for those folks that have been impacted by a core update, people tend to be very reactive.
Speaker 2:They right away like, oh, I want to change, I want to audit my website and change everything about it and follow Google's guidelines. What we tend to see is patience is very important. Just waiting around, like being aware of it, is great, you know, but making drastic changes to the website is not a great strategy, because then you won't know what's working and what's not working. So being patient, you know. So being patient, waiting at least one month just monitoring your search results, your rankings and such on Google Search Console or whatever rankings tools you use, is a better strategy, because then you'll know, once the Google update is rolled out, what's working, what's not, and then you can assess. You will have more data and then you can assess the underlying issues in your site, whether that's content, whether that's, you know, mobile readiness, or you know expertise, experience, whatever it is, then you can start adding that to your content. But patience is key.
Speaker 1:Yeah, a lot of people don't appreciate that either. It's like anything in terms of organic optimization. It's a long game. There are very few things there used to be in the in the older days. Uh, I just create some content the other day where I was talking about the old days where there were, there were versions of google search engine where you could optimize things literally and get first page results. They they were usually on very unique keywords, but you could, and so anyway, point being, all these things change. It's really, really good to make sure that you have a working knowledge, and patience is very, very important. You mentioned something a little bit earlier, but we didn't dig in on it.
Speaker 1:I'd like to get your thoughts around conversational queries. I don't think a lot of people are probably familiar with some of those terms. It might seem self-evident to some, like a conversational query, and this might be helpful for people, because you do see a lot more of this over the last few years. Is the FAQ content right? The frequently asked question content is really important. Depending on the business type you're in, it could be critically important to show up and give you a little boost in terms of organic so search behavior. It continues to get a lot more conversational. How would you maybe advise SMBs using this kind of FAQ style content to tap into those types of queries that might be helpful in driving traffic to their site and maybe, if you have thoughts about it, specific to maybe an example for a car dealership, or maybe like apartments or you know some, something like that?
Speaker 2:Yeah, um so. So to answer that question, I just want to go back a little bit in time. When people used to search on Google prior to AI overviews or the search snippet at the top giving you the answer, people had to use the least amount of words. The search snippet at the top giving you the answer. People had to use the least amount of words. They had to shorten their queries, their searches on Google, because if you type the long query, you know if you typed in, for example, I want to say where is the nearest, let's say, hardware store that sells power tools or wrenches or whatnot, google would just get confused. The longer the search, the longer the query, the more vague the search results would get. At times. Google started getting better at this and they're much better, much smarter at answering long-tail queries and questions. But nowadays, if you're a chat, gpt user or any LLM, the way that people ask questions, they include so much context. I tend to include a lot of context in my queries just to get the most accurate response.
Speaker 2:Typical article or blog post that has the intro, that has three sub-headlines targeting certain keywords and then you have a conclusion, which is usually the structure that we've seen over the years.
Speaker 2:What we've seen that's been working is turning articles into more like FAQ style content, where you have might have a little intro, but then you just have open ended questions in you know as headlines. You're answering that specific question with your expertise or with the business owner's expertise, and I think you wrap it up with a conclusion. You can add internal links to other relevant sources, whether they're internal or external. But we've seen a lot of success with those type of articles. They tend to get pulled into the first page, top three or even, like the people also ask snippets, and even into AI overviews. But we're starting to turn away from those type of just a statement headline for each section, whereas having open-ended questions are better and you can also complement that with an FAQ schema, adding FAQ structured data to your page. You structure data to your page, so you're kind of like double dipping. You're adding FAQ, you're also adding your article schema. You're also answering popular questions.
Speaker 1:And that's sort of like the advice that I would give to business owners. I like that Let me ask you about. Let me take you into zero click. We've been seeing a rise in zero click searches, but I think there's a lot of people, especially in the verticals, that you guys really focus on that. Probably maybe you've never heard the term zero click. So, as we're seeing this rise in zero click searches, where are users you know getting answers without, and how are they doing that without leaving the search results Like, and I guess search results like and I guess, in addition to that, what's the best way for an smb to still kind of log some wins in this kind of environment?
Speaker 2:yeah, um, well, the search was zero click searches is something that you know. It's been skyrocketing over the past year and a half after the AI overview introduction. We're seeing right like Reddit, quora, as I mentioned earlier, and those are getting fewer visibility, less visibility nowadays. Nowadays, after this update, we're seeing Reddit and Quora being sort of like demoted a little bit. But yeah, I mean, what I'm trying to get at is zero-click searches is when you perform a search, the user is not clicking on any website, they're just getting the answer to their question or their search or their query and they just close google or move on um, and so that traffic does not go to the website anymore. They, as I mentioned with the law firm example, they don't go through the brand awareness phase, they don't get to go through the websites funnel and so that attribution is just lost, that user is just not captured. Basically and we're seeing that a lot more with AI overview and also with the search behavior just people start have just Well, at least for me, you know, in my anecdotal experience, I'm seeing, I'm hearing from other people just how they're being used and just regular users, right Like just non tech savvy, just regular users starting to use chat GPT a lot more and so to answer their questions.
Speaker 2:Aside from the AI overview, people are starting to lean into AI to get answers to their questions. So it's not even about serial click searches anymore. It's about where the attention is going as well. We're seeing a rise in perplexityity and so many LLMs are competing nowadays and new models coming out every week. It's just completely insane how the landscape changes drastically week over week, not even like quarter over quarter. It's just like something new coming out every day. We had ChatGPT 4.5 come out last week with image generation. We're seeing Ghibli-style images coming out, where Gemini Flash Experimental came out, also with image editing capabilities, also with image editing capabilities. And there's so much turmoil currently in the AI world slash professional world and you know there's also a lot of confusion there because you know people are like which one should I use? This new one came out. Which one should I use? This new one came out. Which one should I pick?
Speaker 1:so yeah, I've been playing around with a lot of the ai almost since the beginning. I think I started using chat, gpt a month after it was released and mid journey a couple months after it was released, runway a couple months, maybe a month after it was released and, um, you're right, it it does, it's. It's pretty much uh changing, uh daily. Um, if there isn't a significant um release or update uh daily, it certainly is uh weekly or a couple times a week, I mean. So it is so, so crazy. I I'm on a couple of wait lists for tools that I can't wait to get my hands on. So there's that as well. And I would say this you know, because, on this particular topic and I bet you give this advice a lot but it doesn't matter if you're a dealer of RVs or motorcycles or cars, if you are in multifamily listings, lawyers, really any small and medium sized business. If you're not even at least going into the free versions, I mean heck, you can go on X and use Grok for free. There are a lot of them that are for free, that are really, really powerful. I mean, the recent Grok update is actually really amazing.
Speaker 1:But go and search your business, go ask questions about your business so that you can see what's going on out there.
Speaker 1:Because every time I'm talking to businesses that use Premier Online Marketing or they're going to talk to companies like yours to make a decision, I always tell them to ask these questions of the people that you're going to engage, because they know the answers, like when I tell somebody, hey, andreas is a good guy to talk to about this stuff because he's doing this very thing.
Speaker 1:You should also do it for your very own business. The types of things that you think people might ask AI or previously ask the search engine now they're starting to ask AI anymore. Go and do that for yourself so you've seen it with your own eyes and you follow that path where it takes you, so that you get some insight and some data and then maybe keep a journal of those things or screenshot it and keep a file of those things so that you kind of have an idea of where this goes, because we're in a brand new era and you know you're, you're, uh, you're in a situation where all of us are where the internet was one thing and a lot of people think that it kind of came on fast um uh, ai is making it look like, you know, like it took like as long as, like an ice age.
Speaker 1:It's like AI is just turbo light speed, super fast, and there's a lot of cool stuff about it that I think businesses should, you know, put a wet blanket on their fear and make sure that they actually have their arms somewhat around the basic understanding of how it may or may not be something that they have to be concerned about, because in a lot of business cases, you need that foundational knowledge because it actually presents a lot of opportunities for your business to get better, all kinds of efficiencies. Just a lot of stuff, yeah, just a lot of stuff. Yeah, we're talking on that subject of the AI and kind of changing the role around SEO. Do you think we're moving towards a content strategy that's very heavy on that side of the fence, on the content, and maybe is it going to be less so? Do you think, as far as the technical side of SEO, or do you think it'll be still a blend of both?
Speaker 2:I still think that it's going to be a hybrid for sure, I think. Unfortunately, you know, I think this whole conversation has been about how you know how serial click searches have been impacting businesses, and so really focusing on top of funnel content is not the best strategy at the moment. I mean, it's still a good strategy, but it's not the best strategy to nail down clients and customers and get brand awareness. Still, what we're seeing is content that has a lot of industry expertise is going to be key to business success, right, business success right, offering unique insights, offering original content and offering tools that your users can play with or utilize themselves. Also, providing a good user experience utilize themselves. Also, providing a good user experience on your website is going to be key, and that's where SEO intersects a little bit with UX by leaning into technical SEO, leaning into core vitals and mobile responsiveness and all of that. But for local businesses, I would say, like, showcasing your industry expertise is going to get you the best results, even like just creating a case study or creating, like an industry you know um report. That would be, you know, very helpful. Involving uh expertise from other uh thought leaders in your niche, um, creating linkable content, right, uh, going back to, like, industry expertise if you can create content that other people can share.
Speaker 2:We're also seeing, you know, linkedin and other platforms social media platforms becoming search engines, right. So having the attention there, having content and sharing that content on social media where people can look at it they don't get buried under a thousand ads and AI overviews where it gets served to the right audience, that's where it's going to be helpful. So our content strategy is not much more about just ranking on google. It's like creating a valuable piece of information that other people can share, right and and that can be linked to and get seo value indirectly.
Speaker 2:On the technical side, you know, we we do have a ai proofing sort of method and, of course, like integrating structured data making sure that your robots is crawlable by LMS and search spiders alike is crucial. All of that is is part of our strategy for AI proofing, but I think that we're still going to see a blend of both. We just need to change the intent a little bit with how we want to. You know how we want to capture the traffic. It's not much more about ranking on Google and getting the search traffic. It's more about creating valuable content that you can share, that can be found elsewhere and can be shared in all platforms.
Speaker 1:Essentially, I've got a couple more questions before I'm going to let you go, and this next one is kind of around maybe some recommended tactics or tools, maybe a couple that you would recommend for SMBs right now. If being competitive is kind of on their mind, but they don't necessarily have huge budgets. That always ends up being a factor, it seems like, for SMBs when it comes to all things SEO. It's like ah, I don't have the budget, even though most of them do. They just don't realize it or it's allocated in the wrong places and they don't know that of them do. They just don't realize it, or it's allocated in the wrong places and they don't know that.
Speaker 1:Yeah, but let's just. Let's just under the assumption that the business does have limited budget, but they're looking for the, the kind of tips that will help them the most in terms of staying competitive. Um, what would you say? Those are, even if it, even if it's repetitive of a couple of things that you've shared, because a couple of things come to mind that you've shared during the episode. But if there's anything else in addition to that, I think that would be really great for people that are trying to be budget mindful but still competitive.
Speaker 2:Yeah, well, I mean, the best tool that you can use as a local business owner for SEO is always going to be Google Search Console, and it might be overwhelming to look at the platform as it is and the interface, because you might not understand what the difference between impressions and click is how Google gathers their data. Impressions and click is how Google gathers their data, but at the end of the day, as long as you have it installed on your website via, you know, tag or HTML tag or whatever, and you're collecting data, you'll start to see what people are searching for to find your website and a lot of times, when you're not optimized your website's not optimized for those specific queries it will start seeing some glimpses of it, and then you can couple that with an actual paid SEO tool such as SEMrush or Ahrefs to do a deep dive into what the actual search volume of that is. There are, of course, cheaper tools, such as Mangools or Keywords Everywhere to get that data, but I'm just recommending the ones that we use. And yeah, I mean Google Search Console console, one of the seo tools, such as hrf, set management rules or keywords everywhere. Um, and I would pick one ai tool. I mean, um, it's not an seo tool but, as you mentioned earlier, I think it's a great uh recommendation to to add an AI tool to your stack, to your tool stack.
Speaker 2:Right, just having a go-to whether it's ChatGPT, whether it's Perplexity, whether it's Brock being able to consume that information is very, very valuable, very, very valuable, and it just gives you a better, you know, a different perspective of you know how LLMs that have. You know they spend millions, billions of dollars pre-training them and they have 100,000 GPUs running to give you this output. It's very interesting to see what they consider to be valuable and valuable output. And so, sticking to one AI tool, my personal favorite one is Rock, as well, as you mentioned that one earlier. For general purposes, I really like that tool, um, and there's a few others that that I I recommend, but they're a little bit more niche. Um, but, yeah, I think grok is is, uh, it's really good. And if, yeah, I would add that to your tool stack as a small business owner, uh, to really like just speed up, um, how you learn about your, your business and your and your industry and see what's being, what's being said or discussed out there yeah, I think that's good advice.
Speaker 1:Um, grok's just easy. But you know, I don't know, maybe some people like I don't like x or whatever, like get over yourself, just go use the ai tool. It's a really good tool, so it's um, I don't know, it's one of the first I would do. I would tell people the same thing like grok's easy to jump into, it's's really good. It's like really really good. The recent update, obviously the most recent version of ChatGPT, is awesome, and I think I think I don't know for sure, but I think ChatGPT still has a free version. Might be like the older, it's not the fastest one, but it's not that difficult to go find one of them that you can use for free just to get your you know dip your toes in the water.
Speaker 1:I think that's important, um, so uh. Last thing I want to ask you about is you know what, what will your mindset be around if you had to give just a piece of advice for making a small business website resilient like that'll stand up to these future Google updates? Because I think a lot of people, especially in the verticals that you guys serve, but really all small and mid-sized businesses, are always looking for tips and best practices and those types of things. So, as it relates to when Google updates happen, is there anything they can do that would just make the site kind of more resilient, or just what they should be mindful of? What would that be?
Speaker 2:yeah, I would focus on what really matters, right. A lot of times people get bogged down by the little details like website load time, all text optimization, when in reality, like you know, their title tag, their headings, they're not even like the content has the keywords that Google or the topics that Google is or users are searching for, not Google, or users are searching for, not Google, and you know, focus on the things that really matter. Again, title tag headings, keyword or topics in the copy, cover as much as you can in it and you know, obviously having internal links helps if it's not in the whole pitch. Definitely focusing on internal links. The other piece of advice for business owners is just focus on reviews. I think a lot of times business owners are like what else can I do? What else can I do? But they have like five reviews on their GVP, on their Google Business Profile listing, and they're not even like good ones, and so reviews play a key role, as I mentioned at the beginning, is just, it's a big trustworthy signal.
Speaker 2:I think, like more than 90% of users look at reviews before making a purchasing decision, especially if it's like a big life how do you say it? Like just a big decision, such as where are you going to live and where are you going to like where? If you're going to make a big purchase, if you're going to be doing like hiring someone to like, you know's also good for conversions ensuring people go to your website or make a phone call. We've seen really good websites and listings get buried under the search results because they got a barrage of negative reviews and the business owner did not do anything about it. And, unfortunately, because people, of course, are going to start clicking less on the listing that has less than four stars or 3.9, google is going to start promoting ones with more favorable reviews, and so a lot of times, people disregard that.
Speaker 2:But it's really important for businesses to stay on top of those reviews and even like the type of review that you get, like include as much media as you can, whether it's photos, videos or just write something nice about your experience. Videos or just write something nice about your experience that's going to help the review stand out and also stick around, so it's not automatically removed by Google's filters. So, yeah, focus on what matters and reviews gather reviews. It's going to be my top two tips for business owners at the moment.
Speaker 1:Awesome. Well, that's a wrap on today's episode of the Palmcast. Huge thanks to you, andres Fernandez, for joining, sharing some serious SEO wisdom. If you are an automotive apartment, legal or just about any small business owner trying to navigate the fast changing world of search, remember, it's not about chasing trends, it's about staying strategic, and that's exactly what Premier Online Marketing does for their clients. So check them out at premieronlinemarketingcom. Depending on where you are viewing and or listening to this, please like it, share it, subscribe, virtual high five us and all that good stuff. And until next time, remember, with Premiere search leads to success. Thanks again, andres. Thank you, sean, good to see you.