The POMCAST
A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
The POMCAST
Latest Episodes
Search Traffic & Leads: Advertising Strategy in the Age of AI
Search advertising is changing fast—and AI is accelerating the shift.In this episode of The POMCAST, Premier Online Marketing Founder & CEO, Mike Shaug, breaks down how Google, Microsoft, and Meta are reshaping paid search and lead s...
Building SEO-First Apartment Websites That Win Local Search
Discover how to build SEO-ready apartment websites that actually rank and convert in this episode of the POMCAST, featuring Mike Shaug, CEO and founder of Premier Online Marketing. Mike breaks down the fundamentals of creating high-performing m...
The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing
Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing.Michael Shaug, CEO and founder of Premier Online...
State of SEO in Multifamily: Benchmarks from 815 Communities, Seasonality Trends & What's Working Now
In this episode of The POMCAST, Michael Shaug, CEO, and Andres Fernandez, Associate SEO Director at Premier Online Marketing, share new research drawn from 815 multifamily community websites. Their analysis reveals how traffic sources are shift...
Harley Davidson PPC 101: Fueling Conversions with Smarter Ad Strategies
In this powerful episode of The POMCAST by Premier Online Marketing, Mike Shaug, Founder and CEO of Premier Online Marketing, dives into the foundational and advanced strategies behind high-performance PPC (pay-per-click) advertising f...